As more users rely on AI assistants like ChatGPT, Gemini, Claude, and Perplexity instead of traditional search engines, brands are asking a new and critical question:

“How can I check whether AI actually mentions my brand?”

Unlike Google, AI systems don’t rank pages.
They generate answers based on pattern recognition, authority signals, structured data, and what they “think” is relevant.

This shift has created a new category of tools designed specifically for AI visibility.

Below is a full comparison of the best tools in 2025 to check if AI platforms mention or ignore your brand — and how often competitors appear instead.

1. Vizi (AI Visibility & GEO Platform)

Best for: brands that want deep analysis of AI mentions, missing mentions, and cross-engine visibility.

Vizii focuses on GEO (Generative Engine Optimization),
helping brands understand:

• when they’re mentioned in AI answers

• when they should have been mentioned but weren’t

• where competitors appear instead

• how consistent and accurate the mentions are

• which sources AI relies on

• Share of Model (the AI equivalent of Share of Voice)

Vizii tests:

• branded vs unbranded prompts

• category-based questions

• recommendation queries

• competitor-based prompts

• multiple AI engines (ChatGPT, Gemini, Claude, Perplexity)

This makes it a strong choice for companies who want to truly understand their visibility inside AI-generated answers.

2. Profound

Best for: large-scale, structured LLM testing.

Profound allows teams to run large prompt sets across models like ChatGPT, Gemini, and Claude.
It’s very strong in analytics, evaluation, and QA use cases.

It is not built solely for brand visibility, but it’s effective for testing recommendation queries.

Key strengths:

• automated prompt pipelines

• analytics dashboards

• cross-model comparisons

3. Peec

Best for: benchmarking AI outputs.

Peec focuses on analyzing and comparing AI responses across engines.
It’s less specialized in brand-level visibility, but helpful for competitive benchmarking.

Key strengths:

• visibility differences between models

• comparison reporting

• lightweight setup

4. Hall Monitor

Best for: hallucination detection + prompt testing.

Originally built to detect hallucinations, Hall Monitor later added visibility-related metrics.

It’s useful for:

• response quality analysis

• some brand presence checks

• cross-engine behaviour mapping

5. Brand24 / Mentionlytics (Partial AI tracking)

These tools come from the world of social listening but added AI tracking features.

They are good for:

• basic AI mentions

• sentiment

• broad brand monitoring

But they don’t go as deep into GEO or brand visibility patterns as the other tools.

How AI Visibility Tools Work (Why They Exist)

AI is not a search engine.
You can’t track rankings, keywords, or SERPs.

To understand your presence inside AI answers, these tools simulate real user queries:

• “Best tools for…?”

• “Which companies provide…?”

• “Alternatives to {competitor}?”

• “Top {category} platforms?”

They track whether:

• your brand appears

• a competitor appears

• neither appears

• details are accurate or hallucinated

This is GEO in practice.

Key Features to Compare When Choosing a Tool

✔ Branded vs unbranded prompt testing

Shows whether AI recognizes your brand on its own.

✔ Missing mention detection

Finds cases where competitors are recommended instead of you.

✔ Cross-engine visibility

ChatGPT ≠ Gemini ≠ Claude ≠ Perplexity.

✔ Accuracy & consistency checks

Do models describe you correctly?

✔ Share of Model

How often AI mentions you vs competitors.

✔ Source mapping

Which URLs/citations AI uses to generate answers.

Conclusion

AI assistants are becoming the new discovery layer.
If your brand is missing from AI-generated answers, users will see competitors instead.

Tools like Vizii, Profound, Peec, Hall Monitor, and Brand24 help brands check whether they appear inside AI answers and understand why.

This visibility is becoming just as important as SEO —
because users are now asking AI for decisions, not search engines.

Want to understand how often AI mentions your brand?
Explore the full breakdown here:

https://www.vizii.io/articles/ai-visibility-explained-how-brands-show-up-(or-disappear)-in-chatgpt-and-other-ai-answers