GEO & AI Visibility
Glossary (2025)
GEO & AI Visibility
Glossary (2025)
A simple glossary of the core concepts behind AI brand visibility and Generative Engine Optimization.
A simple glossary of the core concepts behind AI brand visibility and Generative Engine Optimization.
A simple glossary of the core concepts behind AI brand visibility and Generative Engine Optimization.
AI Visibility Tools
Platforms that check whether AI systems like ChatGPT, Gemini, Claude or Perplexity mention your brand, skip it, or replace it with competitors.
Examples: Vizii, Profound, Peec, Hall Monitor.
Platforms that check whether AI systems like ChatGPT, Gemini, Claude or Perplexity mention your brand, skip it, or replace it with competitors.
Examples: Vizii, Profound, Peec, Hall Monitor.
AI Visibility Tools
GEO (Generative Engine Optimization)
The practice of improving a brand’s visibility inside AI-generated answers.
GEO focuses on how often AI mentions your brand, how accurately, and compared to competitors.The practice of improving a brand’s visibility inside AI-generated answers.
GEO focuses on how often AI mentions your brand, how accurately, and compared to competitors.The percentage of prompts where AI platforms mention your brand versus competitors.
Equivalent to “Share of Voice” — but for AI answers.The percentage of prompts where AI platforms mention your brand versus competitors.
Equivalent to “Share of Voice” — but for AI answers.Share of Model (SoM)
Share of Model (SoM)
Missing Mentions
Missing Mentions
Cases where AI should mention your brand in a category or recommendation query — but doesn’t.
Example:
User asks “Best tools to track AI brand mentions” → only competitors appear.Cases where AI should mention your brand in a category or recommendation query — but doesn’t.
Example:
User asks “Best tools to track AI brand mentions” → only competitors appear.Generative
Engine OptimizationCompetitor Substitution
Competitor Substitution
When AI replaces your brand with a competing brand in recommendations, definitions, or comparison lists.
When AI replaces your brand with a competing brand in recommendations, definitions, or comparison lists.
AI Source Graph
AI Source Graph
The network of pages, articles, schema and citations that AI models rely on to generate answers about your brand or category.
The network of pages, articles, schema and citations that AI models rely on to generate answers about your brand or category.
A simple glossary of the core concepts behind AI brand visibility and Generative Engine Optimization.